Facebook has officially started to hide Like counts on its posts as of September 27, starting in Australia. Although the post’s author will still be able to see Like counts, other users will only be able to see who — but not how many — people Liked or reacted to the post.
Facebook’s test will run simultaneously with Instagram’s, which is also experimenting with hiding Like counts. Comment counts will still be displayed.
“We are running a limited test where like, reaction, and video view counts are made private across Facebook,” a Facebook spokesperson told TechCrunch. “We will gather feedback to understand whether this change will improve people’s experiences.”
Facebook’s experiment aims to cut down on jealousy and embarrassment that can occur based on how many Likes people’s posts do or do not get.. If the test is successful, it could roll out to more countries.