Juul Labs announced on Thursday that would it stop selling its popular mint flavor after two studies published this week showed the company’s role in a spike in teen use of e-cigarettes.
More than half of teens who vaped used Juul, according to studies published Tuesday in the Journal of the American Medical Association. The studies also found that mint was the most popular flavor.
Juul has announced that it will be pulling the flavor because of the results, bringing the number of flavors the company sells to just three. After suspending sales of flavors like mango, creme, fruit and cucumber from shelves last month, the company now only sells the flavors menthol, Virginia tobacco, and classic tobacco in the U.S.
“These results are unacceptable and that is why we must reset the vapor category in the U.S. and earn the trust of society by working cooperatively with regulators, Attorneys General, public health officials, and other stakeholders to combat underage use. We will support the upcoming FDA flavor policy,” Juul CEO K.C. Crosthwaite said in a statement.
Sales of the mint flavors account for 70 percent of Juul’s U.S. sales, according to people familiar with the matter.